Trader’s body (CAIT) bashed BCCI move to retain Vivo as the main sponsor for IPL 2020

Confederation of all India traders (CAIT) wrote a letter to the union home Minster Amit Shah and Minister of External affairs Ravi Shankar Prasad opposing the decision of BCCI to retain Vivo as the title sponsor of IPL 2020. People including some politicians are bashing BCCI for its decision amid the ongoing India- China border tensions. #BoycottIPL was trending over the social media demanding the boycott of IPL from people.

Actions of BCCI seems contradictory as Board Of Cricket Control (BCCI) tweeted on June 19- “Taking the note of the border skirmish that resulted in martyrdom of our brave Jawans,  the IPL governing council was convened a meeting next week to review IPL’S  various sponsorship deal”. Somehow, the tweet conveyed that BCCI will consider the sponsorship of vivo amid the ongoing India- China border tensions , though it didn’t happened.

On Monday, BCCI affirmed “the decision for retaining vivo as the title sponsor has been taken keeping in mind the sponsorship agreement and after consulting the legal team”.

Confederation of all India Traders (CAIT) also stated that the decision of BCCI contradicts the government action including the ban on 59 Chinese apps and rejecting partnership of Chinese companies in railway and highway projects.

BCCI gets a hefty amount of Rs 440 crore annually from Vivo. Considering the benfits, BCCI don’t want a loss. According to BCCI, it has to pay a fine on ending its title sponsorship with Vivo just before the IPL league.

Indian Premier League will last from September 19 to November 10 in UAE.

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